As part of a push to de-stigmatize, normalize and provide resources about the often-disruptive symptoms of perimenopause and menopause, the Australian Government launched a new awareness campaign.Featuring the "inner voice" of women experiencing the sleep disturbance, brain fog, sudden sweats, anxiety and fatigue that can be markers of the transitional life stage, the campaign aims to address common misconceptions while providing links to evidence-based support services, treatment and information.