The campaign for its latest sparkling beverage, CIAO!, sees Sanpellegrino reunite award-winning actors Michael Imperioli and Steve Schirripa on screen. The legendary duo introduces Sanpellegrino’s latest offering while poking fun at their past ‘wise guy’ personas as they go door-to-door delivering the new product's refreshing blend of sparkling water, citrus juice, and Sicilian salt.