Jameson Irish Whiskey has teamed up with global music icon J Balvin and creative visionary KidSuper (Colm Dillane) or its new campaign. Celebrating the fans, friendships and communities at the heart of football culture, the collaboration kicks off on the rooftop pitch of KidSuper Studios in Brooklyn and with a limited-edition fashion drop. Ahead of a summer-long celebration of the sport, It’s What You Bring is an ode to the game’s unrivaled ability to unite people across borders, blending the smoothness of Jameson with that of the game and the community behind it.