As the 2026 FIFA World Cup appoaches, Coca-Cola in Brazil has launched a new national campaign, “Essa Coca-Cola Toda". The campaign celebrates the unique and intense emotion that moves the country every four years as the national team plays its most important matches. An official sponsor of the tournament and present in the competition’s history for 12 editions, the brand reinforces its connection with the country through a Brazil-exclusive spot that portrays the singular Brazilian relationship with football, the FIFA World Cup™, and Coca-Cola itself