Winning a great prize is good. Helping St John support communities is also good. Put the two together and you get ‘Good Good’, the simple idea behind a new St John Lottery campaign via Ogilvy and WPP Media. Linking prize with purpose, the campaign brings the two sides of the lottery together: the very good prospect of winning, and the good that comes from supporting the work of St John. At the center of the launch film is a St John Lottery winner enjoying the spoils of his new dream home, side-by-side with a St John volunteer who reminds him that the same ticket that bought his pool is saving lives.