“Hydration breaks or ad breaks?” La Vie, Vietnam’s leading water brand, turns hydration breaks back into what they were meant for: actual hydration. Instead of buying TV ads, La Vie puts its ad spend into fans' hands, rewarding them with real money for posting themselves drinking La Vie during hydration breaks at home. Fans become the brand's most authentic ads. In a changing world of football, some things should stay pure. A hydration break is, first and foremost, a moment to hydrate.