Vaseline Originals is a first-of-its-kind product line inspired by viral hacks and the creators behind them, flipping the script on how beauty products are made and turning real community ideas into actual products. At the heart of the campaign are two creators who were among the early voices sharing hacks that helped shape the brand’s newest innovations. In 2008, beauty creator Jen Chae shared a simple Vaseline brow-taming hack on her blog and Lauren Luke, one of YouTube’s earliest beauty creators, introduced her Vaseline primer hack, making beauty techniques more accessible to everyday users. Today their ideas have become actual Vaseline products. Beyond product innovation, the campaign recognizes these creators as Vaseline OGs, acknowledging their role in shaping ideas that have since become part of global beauty culture.