TD and Ogilvy's "Fractional Window Shopping" campaign innovatively democratizes investing. Green billboards cleverly frame iconic brand logos (McDonald's, Starbucks, Nike, Apple, Google) through square cutouts, illustrating that fractional shares are available for just $1 via TD Direct Investing. As Canada's sole bank-owned brokerage offering partial shares, TD champions financial inclusivity. This compelling campaign, which saw a 78% increase in positive brand perception among exposed audiences, encourages aspiring investors to move from browsing to ownership.