What happens when you mix a municipal plumbing nightmare with French pop royalty? You get an absurdly catchy bossa nova track designed to save our sewers. Every year, 80,000 tons of single-use wipes are sold in France. Too many are flushed down the toilet, costing taxpayers millions in repairs and devastating marine ecosystems. Rather than delivering a dry, moralizing lecture, Ogilvy Paris and Citeo Care & Hygiene embedded an ecological warning into popular culture. Partnering with the eccentric artist Philippe Katerine, singing as a single-use wipe, the campaign begs listeners to throw him in the bin. Supported by an 8-bit web game and a live "Bin-Tally" tracker, this campaign trades guilt for humor, art, and poetry to drive real behavioral change.