Designed for the new era of enterprise AI, "Let's Create Smarter Business" spotlights IBM's innovative approach to the application of emerging technologies as a means to make businesses more productive, efficient and agile. The three broadcast spots feature voiceover by seven-time Formula 1 World Champion driver Lewis Hamilton. Together, the spots are a fresh articulation of what IBM does best: understanding the real pressures business leaders face, and helping them turn complexity into clarity and technology into lasting impact.