Cost of Beauty Dove

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Overview

New research from the Dove Self-Esteem Project shows that 70% of kids are exposed to toxic beauty content on social media, and that 3 in 5 kids' mental health is being impacted by what they see on social media. As part of the campaign's effort to advance legislation to address this youth mental health crisis, Dove and Ogilvy have created a film that explores the real-life consequences of harmful beauty content through first-hand stories of young people.

Capability

  • Advertising
    PR

Team

  • London
    Toronto

Awards

  • Cannes Lions Gold
Cost of Beauty - Dove | Ogilvy
Cost of Beauty - Dove | Ogilvy
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