To celebrate the opening of its first store in Sardinia, IKEA leaned on local lore to create a fun stunt that pointed people in the right direction of the store. At the centre of Piazza Yenne, in Cagliari, stands the monument to Carlo Felice, King of Sardinia in the 19th century. The statue's outstretched arm was originally meant to point toward the Royal Road heading northwest. However it was mistakenly installed facing the opposite direction. In time with the store's opening, four neoclassical statues representing IKEA co-workers appeared within niches adorning the balconies of the Hotel Carlo Felice, The statues stood in the same pose as Carlo Felice, their arms outstretched but indicating the accurate path towards the IKEA store. A playful line completes the scene: 'Hej Carlo Felice, IKEA is this way.'