The Canadian Film Fest celebrates its 20th anniversary with the launch of “Eyeballs Up,” a new national campaign that champions artistry, resilience and the power of original storytelling, inviting Canadians to rediscover the magic of Canadian cinema and share their voice with the world. For two decades, CFF has proudly showcased homegrown talent, both established filmmakers and emerging creators, ensuring Canadian stories, whether set at home or abroad, find their audience. As it celebrates this significant milestone, the festival confronts a growing industry trend of franchise fatigue and distracted viewing. “Risk-free films” and “second-screen syndrome” are issues acknowledged even by Hollywood heavyweights, and "Eyeballs Up" is a direct antidote, bringing people together for unique films that captivate.