Ogilvy Argentina and Calm have launched a campaign in which artificial intelligence challenges couples who snore to get discounts and sleep better. The campaign started from the fact that more than 40% of people snore and this affects couples’ relationships. We thought of the best way to solve this situation: we trained an AI agent to analyze the snores, people needed to send them, and the AI agent will transform them into discounts to help couples to buy a new mattress. The more intense and unbearable the snoring, the greater the discount.