Amidst an atmosphere of growing disinformation and the resurgence of sexist narratives, Spain's Ministry of Equality marked Interntional Women's Day with a new campaign. Starring actress Ángela Molina "Women of High Value" uses irony to subvert outdated gender roles, reaffirming feminism as an essential pillar of progress, freedom, and democracy. A direct and subversive message, the campaign empowers women to reject imposed definitions and dismantle ultraconservative discourses that hinder progress.