In celebration of Xbox's 25th Anniversary, Fanta leveled up its product line with a gamified collaboration featuring iconic characters from legendary Xbox titles. The special edition collection features character takeovers from some of the most iconic Xbox franchises including Call of Duty, Halo, World of Warcraft, Diablo IV and Forza Horizon 6, and introduced a delicious new special edition flavor, Fanta Crimson. Products in the collection unlocked access to a series of unforgettable challenges within the gaming franchises. Players earned the chance to game with featured iconic characters and compete in never-before-played Fanta Rewards Chest challenges to win prizes, merchandise and exciting experiences.