Breast Cancer Now, the UK's leading breast cancer charity, has launched a new campaign transforming its brand identity in line with its bold ambition that by 2050 everyone with breast cancer will live and live well. This is brought to life with the campaign line: 'We're Breast Cancer Now. Until we're Breast Cancer Never'. Set to the Fatboy Slim track, ‘Right Here, Right Now’, the film showcases the relentless work of the charity: research, support and campaigning. Additionally, the influencer-led activation #ThisIsMeNow invites people to share their experiences.