This Durga Puja, Bengal’s handloom and block-print traditions take center stage with Laal Paar sarees. The Coca-Cola initiative, conceptualized by Ogilvy India, celebrates the skill and legacy of the region’s artisans. The sarees, made using a blend of cotton and recycled PET yarn and featuring a Coca-Cola contour bottle adding a contemporary touch, honor the classic Laal Paar, the white-and-red attire that has been inseparable from Durga Puja festivities for generations.