A new campaign for Toyota Hellas looks, at first glance, like a Ford ad — because for Toyota, it doesn’t matter what car a woman drives, as long as she drives away from an abusive relationship. In Greece, gender-based violence remains a critical issue: 37% of women have experienced physical and/or sexual violence, according to the European Institute for Gender Equality. Yet at a moment when support for survivors should be increasing, global funding for NGOs addressing gender-based violence is being cut. Toyota Hellas chose to step in and become an “escape vehicle” for survivors by financially supporting DIOTIMA, an NGO that offers free legal and psychosocial services to women experiencing abuse. The short film — created by Ogilvy Greece — captures the pivotal moment a woman leaves her abusive partner. Just before dawn, holding her half-asleep baby, she gathers only the essentials and escapes… in a Ford.