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Ogilvy

Generosity Bar Cadbury

← Our Work Info

Overview

Nearly a third of children under 5 in the Philippines is malnourished. To help, Cadbury tapped into its heritage of generosity by creating the Generosity Bar, a chocolate bar made without the milk. Each bar purchased meant a glass and half of milk went to feed those in the Philippines who most needed it.

Capability

  • PR & Influence

Team

  • Singapore