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Ogilvy

The First Mobile ATM Network in the World Blink

← Our Work Info

Overview

Most people in Bolivia—particularly those who are not wealthy or live in expensive neighborhoods—do not have easy access to an ATM. Some people don’t even have bank accounts because of the distance they live from the nearest ATM. What if instead of bringing people to ATMs, we could bring ATMs to people? We teamed up with Blink to turn Bolivia’s taxi drivers into roaming ATMs, giving many Bolivians easy access to cash for the first time.

Capability

  • Customer Engagement & Commerce
  • PR & Influence

Team

  • Bolivia