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Ogilvy

Share a Coke Coca-Cola

← Our Work Info

Overview

Coca-Cola had to reconnect with Australia, so they had to get personal. Capitalizing on the global trend of self-expression and sharing, “Share a Coke” offered consumers an opportunity to express themselves through a bottle of Coke, and to share the experience with someone else. A simple tweak to a classic label so powerful it soon spread across the globe, connecting Coca-Cola with consumers everywhere.

Capability

  • Customer Engagement & Commerce

Team

  • Sydney