In a unique celebration of the National Poetry Writing Month (NaPoWriMo), Asian Paints, in collaboration with Ogilvy India, launched a series of social media posts that brought together the emotional power of poetry and the expressive potential of colours. Through the month of April, Ogilvy created an original poem, crafted using shade names from the Asian Paints palette. These poems were posted across the brand’s digital platforms. From nostalgic verses to contemporary reflections, each post drew attention to a specific colour and its many shades — turning every shade into a story, and every story into a shade.