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Machine-Generated MACMA

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Overview

As technology continues to advance, more and more in our world is created by machines. Breast cancer non-profit MACMA's new campaign reminds us that, amidst a flood of machine-generated images, videos, sounds and more, one machine has withstood the test of time and continues to generate hope—the mammogram. "Machine-Generated" features real-life survivors, noting that they, too, are machine-generated, but in a crucially different way. The campaign ultimately highlights the importance of early detection.

Capability

  • Advertising

Team

  • DAVID Buenos Aires
White graphic with copy on the left that says "This is a Machine-Generated Image. And the machine that generated it is a mammogram". On the right is a picture of a two women standing side by side smiling, the woman on the left is wearing a green dress and the woman on the right is wearing a white dress.
White graphic with copy on the left that says "This is a Machine-Generated Image. And the machine that generated it is a mammogram". On the right is a picture of a mother holding her son, both smiling, with the ocean in the background
White graphic with copy on the left that says "This is a Machine-Generated Image. And the machine that generated it is a mammogram". On the right is a picture of a woman posing for a picture during a hike in a canyon next to a creek
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