Ahead of the upcoming WNBA season, essie and the New York Liberty came together for a game-changing partnership all about celebrating confidence, self-expression, and strength—whether you’re taking the court or taking on the day. For the first-ever manicure on the iconic mascot, Ellie the Elephant, courtesy of gel by essie, we built a social-first, multi-platform rollout showcasing Ellie's style and energy, and now adding the ultimate finishing touch: a gel by essie manicure that works as hard as she does. Because when you're the hardest-working mascot in the game, only gel by essie can handle the hustle.