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Unofficial Goals Cerveza Aguila

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International football is filled with great Colombian players. But often in the country's domestic league, fans feel as though their teams struggle to score. Cerveza Aquila wanted to bring the joy of goal scoring back home, so it decided to reward fans in a fun and entirely unique way. Utilizing the advertising space on the field next to the goals, Aquila set down a display of two additional mini goals next to the actual goal. When players took a shot that missed the real goal, but resulted in the ball going through the advertisements, Aquila triggered discounts of its beer in the stadium as well as across e-Commerce platforms.


  • Advertising


  • DAVID Bogotá
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