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The Impossible Choice St. Jude Childcare Centers

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Ogilvy India and Hungry Films have united their creative prowess to craft an emotionally charged short film aimed at rallying support for St. Jude's Childcare Centres. This nonprofit organization provides free shelter and comprehensive care to children battling cancer alongside their families. The film delves into the poignant stories of two children grappling with cancer, highlighting the heart-wrenching decision faced by the Centre's warden: choosing whose life to prioritize for a spot at the Centre. Through these intertwined tales, the film prompts viewers to contemplate the plight of children afflicted by cancer and the agonizing reality faced by families forced to forego treatment due to financial constraints, lacking a place to seek refuge. The film ends with a QR code, offering audiences a convenient way to extend their support through donations.


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  • Ogilvy India
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