Coca-Cola's iconic King's Cross billboard has been a meeting place in Sydney for 50 years, illuminating the night sky in Kings Cross and serving as a beacon for both locals and tourists alike. With thousands of people passing by Sydney’s Kings Cross billboard every day, Coca-Cola is proudly sharing the milestone with those who also hold a connection to the sign. To celebrate the stories of Aussies who have had memorable "Meet me at the Coke sign” moments over the years, Coca-Cola has placed a QR code on the newly updated billboard to allow passers-by to share their personal stories of meeting friends and loved ones at the sign. Stories can also be shared via the Coca-Cola website