Scenario: You get invited to a party at a friend’s house. You do your part, picking up a beverage on the way so you don’t show up empty-handed – the only catch is, you don’t intend to share what you brought. Because you brought Stella Artois, and you know that the only way to stop people from drinking your Stella is to hide it. In Stella Artois’ new campaign, Hiders Keepers, the brand is celebrating a house party move that is universally recognized. Each I-Spy-like ad features a fridge packed with party goods—a collage of delicious food and drinks artfully placed to mask the real goods: the Stella Artois.