Coca-Cola's new campaign celebrates the spontaneous yet joyous moments people forget all about their drink, spilling it as they embrace a loved one. "Spills" comes to life in three creative executions, each illustrating a special moment of embrace with a loved one where Coke is spilled as someone holds tight to friends, family or a beloved pet. The campaign features the tagline: "Worth every drop," embodying Coca-Cola's Real Magic ethos and celebrating unexpected but heart-warming moments of human connection.