As the pet market surges, Al-Futtaim IKEA has introduced a campaign that speaks to pet owners and eases their worries about pet-related home mishaps. Underscoring the affordability of its products, Al-Futtaim IKEA's "Guilty Pets" addresses common pet-owner situations, portraying everyday products smashed by cute—and guilty-looking—pets. The campaign reinforces that pet owners don't have much to worry about, because getting a new product at such an affordable price makes it an easy fix.
![Don't Worry, You Can Afford It — Al-Futtaim IKEA A white cat looking up next to a broken ceramic mug and a spilled beverage](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK-ROW-1-LEFT-1_IKEA_Pets_Coco.jpg?itok=06GdmgCj)
![Don't Worry, You Can Afford It — Al-Futtaim IKEA Dog looking up from couch, a pillow on the floor that's been torn open with the insides splayed out](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK-ROW-1-RIGHT-2_IKEA_Pets_Simba.jpg?itok=9ardgzmn)
![Don't Worry, You Can Afford It — Al-Futtaim IKEA Cat laying on a shelf next to a group of potted plants, below is a plant that it has knocked over, smashing the pot into pieces and spilling the soil on the floor](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK-ROW-2-LEFT-3_IKEA_Pets_Sami.jpg?itok=UB4NGHmI)
![Don't Worry, You Can Afford It — Al-Futtaim IKEA Dalmatian happily looking at the camera while a potted plant is smashed on the ground next to it](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK-ROW-2-RIGHT-4_IKEA_Pets_Rita.jpg?itok=QHm5hDpW)