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Guilty Pets Al-Futtaim IKEA

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As the pet market surges, Al-Futtaim IKEA has introduced a campaign that speaks to pet owners and eases their worries about pet-related home mishaps. Underscoring the affordability of its products, Al-Futtaim IKEA's "Guilty Pets" addresses common pet-owner situations, portraying everyday products smashed by cute—and guilty-looking—pets. The campaign reinforces that pet owners don't have much to worry about, because getting a new product at such an affordable price makes it an easy fix.


  • Advertising


  • INGO Hamburg
A white cat looking up next to a broken ceramic mug and a spilled beverage
Dog looking up from couch, a pillow on the floor that's been torn open with the insides splayed out
Cat laying on a shelf next to a group of potted plants, below is a plant that it has knocked over, smashing the pot into pieces and spilling the soil on the floor
Dalmatian happily looking at the camera while a potted plant is smashed on the ground next to it
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