With an emotional and deeply human tone, "Viva Vivir" puts the focus on what truly matters: life in its fullest sense. Everything that makes living in Spain so special — hugging, laughing, sharing, celebrating. A piece that reminds us we live in a country so full of life, it’s too much to lose on the road. The spot is told from a unique point of view: the DGT helicopter. A real and symbolic perspective that flies over Spain's roads to provide a new perspective of all that’s at stake. Because driving well isn’t just about following the rules — it’s about protecting what we love.
