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Kentucky Fly Chicken KFC

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With its new campaign from Ogilvy Australia, KFC is sending five fans jet-setting to one of five (mostly) top-secret locations to taste items from international KFC menus. The brand hid international menu items within the KFC App, incentivizing fans to locate the items (which have never been seen Down Under) and use their KFC knowledge to decide if the product feels a little out of place on the Australian KFC menu before adding it to their cart. Doing so gives them a chance to win one of these Fried-infused overseas experiences in that meal’s country of origin and travel there to taste it in real life.


  • PR & Influence


  • Australia
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