Nestlé and its Nescafé brand, launch an innovative campaign that seeks to improve the quality of life of Panamanians. Decaf Billboards was born under the concept, "Let nothing take away from you a good rest". The billboards appeared on the most iconic screens in Panama City, reducing in light intensity before the usual hours and eventually replaced with the warm and serene image of a freshly served decaf-coffee. Driven by the simple truth that many coffee lovers avoid their favorite brew at night, the campaign tackles visual pollution head-on. Instead of bombarding viewers with flashing lights and loud graphics, these billboards invoke the soothing image of a freshly poured, caffeine-free Nescafé and the moment of calm it brings.