Dulux Heritage's new campaign reimagines the covers of 12 literary classics to create an entirely new way to choose color. "Dulux Heritage Editions" are a collection of luxury paint hues that have been paired with iconic novels ranging from War of the Worlds, Dracula and Moby Dick to 1984, Little Women and Frankenstein. The covers were created by hand to demonstrate the genuine application of paint, with the spines acting as paint swatches and the inside covers showcasing the wide range of Dulux Heritage. The campaign includes print, OOH takeovers, social, influencer, Pinterest and Meta activations, and includes an arresting limited-edition reprint of the set of twelve books, all crafted by an array of specialists, creatives and artists.
