Celebrating the 110th anniversary of the brand’s iconic glass bottle, Coca-Cola launched “Shadows,” a visually compelling campaign. Recognizing that the classic contour is so recognizable consumers can identify it from its shadow alone, Coca-Cola unveiled OOH executions showcasing the bottle’s silhouette on spring and summer backdrops, cleverly utilizing light and shadow to create unexpected brand moments. The simple yet effective activation transforms everyday public spaces into engaging brand experiences, demonstrating that impactful advertising can be both visually striking and deeply connected to the brand’s heritage.