Memac Ogilvy Dubai has launched a bold new campaign for Al-Futtaim Trading Enterprises Honda that creatively hijacks the promises plastered across delivery motorcycles throughout the UAE. With a majority of delivery bikes in the UAE being Hondas, the campaign uncovers an undeniable truth; when a delivery app promises ‘Groceries in 30-minutes’ or ‘Lightning-fast delivery,’ there’s one reason they can say it – Honda. The campaign launched with a series of OOH ads featuring real orders on real Honda delivery bikes, captured on the streets of the UAE. Each piece seamlessly took every delivery platform’s tagline and made it part of Honda’s message – making every order an ad, every delivery an impression, and every red light a media stop.