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Stop Bullying Hellenic Ministry of Education

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According to a survey, 1 in 3 Greek students is a victim of bullying, while 63% do not report it out of fear of retaliation. The Hellenic Ministry of Education wanted to inspire students to speak up and break the cycle of violence. Ogilvy Greece, supported by the Onassis Foundation, created a poignant short film inspired by real events. In it, three families are seen watching a TV report about a brutal attack by students on a schoolmate. The parents ask their kids if they know anything, and although they deny it, viewers soon find out they're all involved in it, whether as observers, perpetrators, or victims themselves. Viewers watch as an observer who doesn't intervene later becomes a victim and, finally, a bully himself, highlighting the cyclical nature of the problem.


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