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Ogilvy

Share A Coke with Alexa Coca-Cola

← Our Work Info

Overview

Building on the success of its “Share a Coke” campaign, Coca-Cola teamed up with Amazon to give Australians the opportunity to get their own personalized Coke bottle by using just their voice. When someone says “Alexa, let’s share a Coke”, to any Alexa-enabled device, they’re automatically sent a text message that allows them to get a free Coke bottle with their name on it delivered to their doorstep.

Capability

  • Customer Engagement & Commerce

Team

  • Sydney
Share A Coke with Alexa