Ogilvy Paris absorbs SOCIAL LAB Paris to create a more powerful group, focused on audiences and performance, with Social thinking at its heart.
As soon as they were appointed president of Ogilvy Paris in May 2020, Emmanuel Ferry and Matthieu Elkaim worked on integrating the Social Lab structure into Ogilvy Paris to form a single agency and accelerate its transformation. It's done now: Ogilvy Paris has absorbed Social Lab.
Last year, the fifty or so talents from Social Lab began to be integrated into the Ogilvy Paris organization.
Social expertise is intended to be a cross-functional resource that feeds into all the group's other areas of expertise: Brand & Advertising; PR & Influence; Customer Experience; Production and Consulting.
Emmanuel Ferry & Matthieu Elkaim: "This absorption was the logical continuation of our history with Social Lab, an international micro-network whose power is no longer in question. We have worked well together in the past and we are convinced that we will work even better now. When we put all the dimensions of social expertise - social intelligence, social media, social commerce - at the heart of the agency's strategic thinking, our recommendations gain in relevance, effectiveness and even creativity. This decision was therefore an obvious one. For Ogilvy, for our clients and for our future development. "
Léonard Dupray, previously Managing Director of Social Lab Paris, joins the new Ogilvy Paris Comex as Managing Partner - Head of Social & Performance. He will be accompanied on a daily basis by David Raichman, Executive Creative Director of Social & Digital.
The Social Lab brand is being retained, as was done with the Grey brand last year. An obvious move, therefore, and one that gives Ogilvy Paris a clear role and contribution within WPP France.
Emmanuel Ferry & Matthieu Elkaim: "This initiative is part of the new impetus we want to give to Ogilvy Paris. A group that believes more than ever in courageous ideas and strategies, carried by courageous employees, for courageous clients. A team of 300 passionate, free-spirited and independent people. Talents who enjoy working together to meet the business challenges of the companies and brands they support. Personalities of today who think and create with the tools of today. In a few words, this is the new Ogilvy we want to see develop under our leadership.