Last November Ogilvy Paris launched TK.Lab, an offering dedicated to TikTok that aims to help brands harness the power of this rapidly growing social…

Ogilvy Paris launches the first selection method that takes into account the positive impact of creators: the Influence Impact ScOre. A proprietary…

Alongside Pierre-Hubert Meilhac, Vice President of Ogilvy Paris and Director of PR & Influence, Claire will continue to participate in the…

In recent months, AI has descended rapidly on the creative industry. Not to replace our creative expertise, but, rather, to augment it. AI brings a…

We're excited to bring you our annual review of influencer marketing trends 2023.

"Real impact, real people": in an age where we are inundated…

Last October, Ogilvy Paris launched the 2nd edition of its "Hors Circuit" contest with a new partner, the association Les Déterminés. The jury, made up…

Ogilvy Paris (WPP) launches TK.Lab to help Brands harness the power of TikTok.

Ogilvy Paris lance la 2ème édition de son concours «Hors Circuit» et accueille un nouveau partenaire, l’association Les Déterminés pour faire…

In June 2020, Ogilvy Communications Group appointed Matthieu Elkaim and Emmanuel Ferry as co-chairs of the Paris agency. Since their appointment, they…

Elias Zaaza joins Ogilvy Paris as Social Creative Lead to strengthen the social team and infuse it with his strategic and creative vision. His mission…

Benjamin's objective will be to continue to accelerate the agency's transformation, launched under the presidency of Matthieu Elkaim and Emmanuel Ferry…

Having matured into adolescence, and grown in size, influence is still defining itself within the world, jockeying for position among more established…

MÉLANIE GILLOURY AKA STUDIO.FULMINE
LA PÉPITE RÉVÉLÉE PAR LA 1ÈRE ÉDITION DU CONCOURS «HORS CIRCUIT»
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Une initiative des…

Ogilvy Paris lance la 1ère édition de son concours «HORS CIRCUIT» pour plus de diversité dans le secteur de la communication.

COVID-19’s continued disruption of real-world routine has propelled the uptake of virtual-world solutions. As more of our daily life, work, school and…

Have a read on the topic in our latest Social Paper!
Feel free to contact us if you have any questions: …

Because environmental challenges affect a majority of consumers, social networks are a lever to be exploited to communicate effectively on the…

It’s time to embrace a new online reality and get your brand ready to jump on the hottest trends of SocialCommerce. The margin for platform innovation…

Créé par la loi Avenir Professionnel de septembre 2018, l’index de l’égalité professionnelle a été conçu pour mettre fin aux inégalités entre les…

No longer a luxury sector of spas, yoga and detox diets, the global wellness economy is worth US$4.5 trillion and is …

In response to growing demand, Batoul Hassoun, Managing Director of Ogilvy Consulting Paris (WPP group) - a consulting firm specializing in strategy,…

Ogilvy Paris' PR & Influence practice launches Reputation Check Up, five modules that aim to maintain the immediate lessons of the critical phase…

Face à la crise que nous traversons, tous les efforts aujourd’hui sont concentrés sur “l’aplanissement de la courbe” épidémiologique afin d’accélérer…

In the "post-truth" age, brands have to mobilize consumers by focusing not on what the company does or how it does it, but why it does it.