Offer : Scale-up
OGILVY CONSULTING CONSOLIDATES ITS SCALE-UP PRACTICE TO SUPPORT FRENCH AND EUROPEAN BUSINESSES AND APPOINTS DYLAN BUFFINTON AS ITS HEAD.
In response to growing demand, Batoul Hassoun, Managing Director of Ogilvy Consulting Paris (WPP group) - a consulting firm specializing in strategy, innovation and culture - is strengthening its expertise in supporting scale-ups and appointing Dylan Buffinton as its head.
What are now called Scale-ups are these ex-Start-ups and future French champions, who have now reached a critical size by raising their third or fourth round of financing of several tens of millions of euros. These players now need to establish themselves durably in their market and expand rapidly and efficiently internationally, in the face of intense European and global competition for customers, talent and top investors.
"At the request of many, we have been accompanying for several years these hyper-growth companies facing major challenges such as the implementation of the brand at the service of business and growth, the definition of a marketing strategy to reach the next wave of customers, internationalization, corporate culture as an asset in hyper-growth, the Founder's Branding, the penetration of new uses in society through behavioral sciences..." explains Batoul Hassoun, Managing Director of Ogilvy Consulting Paris.
The expertise was entrusted to Dylan Buffinton, who has been part of the team for nearly 5 years and who is well-versed in the subject matter and its stakes, having previously worked in the startup investment teams of the Eurazeo Growth (Doctolib, Vestiaire Collective, Younited Credit) and CapHorn Invest, as well as in the development of several startups.
There is a real opportunity for Scale-ups: "these companies are often very well supported during the first stage of their life thanks to a rich French ecosystem. But once they have reached a certain critical size, they also need support when they have to change scale. Today, we are the only ones in France who can provide them with real support tailored to their needs and to the language of their business sector. "adds Dylan Buffinton, Head of Scale-up practice, Ogilvy Consulting Paris.