Natalie Rastoin hands over to a Matthieu Elkaim and Emmanuel Ferry
Ogilvy Paris announces the departure of Natalie Rastoin from the presidency and her replacement by Matthieu Elkaim and Emmanuel Ferry, as Presidents.
After 23 years at Ogilvy Paris, where she contributed to the transformation of the group, Natalie Rastoin is leaving Ogilvy to pursue entrepreneurial activities. She will continue to support Mathieu Morgensztern, CEO of WPP France, on a number of initiatives. Matthieu Elkaim (40) and Emmanuel Ferry (49), respectively Chief Creative Officer and Managing Director Branding and Advertising of Ogilvy Paris, succeeding Rastroin as President and reporting to Paul O'Donnell, CEO Ogilvy Europe.
During her tenure, Natalie led the transformation and integration of Ogilvy Paris. She led the launch of and enabled the growth of the Digital Media unit (Neo@Ogilvy), H&O (integrated production), Ogilvy PR, Social Lab France and Ogilvy Consulting. She also spearheaded the agency's work on behalf of major clients including IBM, Nestlé, Allianz, Pierre Fabre, Accor, Louis Vuitton, Caisse d'Epargne and Panzani.
Natalie Rastoin said: "I would like to extend my heartfelt thanks to everyone who worked with me during these years. Inspired by the philosophy of David Ogilvy, who from the very beginning wanted to build strong brands no matter what expertise, we have enabled Ogilvy to continue to serve our clients in a world of profoundly different cultures transformed by technology-- without forgetting our unique corporate culture, based on respect and high standards. I confident in the natural succession that is taking place, which will allow Ogilvy Paris to shine in France, and in the world."
Paul O'Donnell adds: "Natalie has collaborated with many of us during her tenure, through our network. We are grateful for her overall contribution to Ogilvy during these years. Her strategic flair has enabled her to successfully accompany numerous clients and their brands in their transformation, in the face of an increasingly complex world".
Matthieu Elkaim and Emmanuel Ferry declare: "It is with humility and a great sense of responsibility that we have accepted these new roles within Ogilvy and WPP. Ogilvy Paris is a great Group that we are proud to animate and stimulate in order to continue to provide our clients with creative solutions adapted to their needs today and tomorrow."