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← Back to IdeasMarketing Report | Julia de Sainte-Marie | Good AI Protecting Trust
In an op-ed published by Marketing Report, Julia de Sainte-Marie explores how brands can harness the power of "Good AI" to strengthen their brand equity without compromising consumer trust. Moving beyond pure operational efficiency, she highlights the imperative for marketers to deploy AI with purpose, transparency, and ethical responsibility to build lasting value and safeguard customer loyalty in an increasingly automated landscape.