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← Back to IdeasMarketing Report | Vincent Druguet | Creative Transformation Strategy
In an interview with Marketing Report, Vincent Druguet, CEO of WPP Creative France and WPP Enterprise Solutions France, breaks down his roadmap under WPP's Elevate28 transformation strategy. He shares his approach to uniting creativity, consulting, technology, and AI into a streamlined, client-centric model, outlining his five-year blueprint to establish the group and its agencies as the premier growth partner for leading brands navigating changing market expectations.