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← Back to IdeasMarketing Report | Kelly Benmussa | Social and Influence Strategy
In an interview with Marketing Report, Kelly Benmussa, Head of Social & Influence at Ogilvy Paris, shares her insights into the fast-evolving landscape of social media and the creator economy. She breaks down the agency’s strategic approach to crafting authentic, long-term influence programs that marry social-first creative thinking with cultural relevance and measurable business results for global brands.