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← Back to IdeasMarketing Report | Eva Chapiteau | Culture-First Strategic Vision
In an in-depth interview with Marketing Report, Eva Chapiteau, Head of Strategic Planning at Ogilvy Paris, outlines her roadmap for driving strategic excellence across the agency’s client portfolio. Emphasising a bold "culture-first" mindset, she discusses how tapping into societal shifts fuels transformative creative work, strengthens brand equity, and drives measurable business growth for leading national and international brands.