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← Back to IdeasMarketing Report | Matteo Maggiore | Global Creative Vision
In an in-depth interview with Marketing Report, Matteo Maggiore reflects on his appointment as Global Creative Director at Ogilvy Paris and shares his vision to elevate the agency’s global creative ambition. Drawing on 17 years of international experience across major markets, he discusses how to strike the right balance between global consistency and local cultural resonance, the evolving role of generative AI in modern creative work, and why Paris holds untapped potential to shape advertising on the world stage.