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← Back to IdeasLBBOnline | Pauline-Victoire d'Albis-Desforges | Rethinking Modern Brand Love
Writing for LBBOnline, Pauline-Victoire d'Albis-Desforges, Global Strategic Partner at Ogilvy Paris, explores why it is time for marketers to rebrand and rethink the concept of "Brand Love." She argues that building emotional bonds rooted in companionship rather than mere consumerism creates a powerful business advantage—fueling brand resilience, safeguarding premium pricing, and fostering long-term consumer loyalty in an era defined by discerning audiences.