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← Back to IdeasLBBOnline | Julien Bredontiot & Kerim Yegin | Gamm vert "The Grow'ceries"
In an interview with LBBOnline, Julien Bredontiot, Creative director, and Kerim Yegin, Senior strategic planner, break down the creative strategy behind our standout campaign for French garden retailer Gamm vert. By shifting the perception of gardening from a traditional hobby to an empowering act of self-production—literally "growing your groceries" amidst inflation and food awareness—the team shares how this innovative approach modernised the brand while making home cultivation relevant, accessible, and culturally impactful.